It’s all good fun with disruptive ideas which move the boundaries of advertising, but the first thing you need to ask yourself is not whether your brand should be the first brand to tweet from space, but rather which commercial results your campaign is aiming for?
Everything we do begins, and ends, in the client’s business goals and how to reach them. That is why we have set up a diverse team of people with experience in advertising, PR, brand strategy, technology, social media, product development, international marketing and journalism. We are the glue to make sure your message sticks through all different channels and medias. Our glue-stick consists of equal parts experience, knowledge and creativity - and that old but still relevant ”action speaks louder than words”-saying.
We’re convinced that what people like, they tend to talk about. Be it the new Beyonce video, a nice new Ramen place or an unexpected commercial for a 24 ton mining drill.
This talk sometimes lead to engagement and engagement leads to sales. Today there are more tools and platforms than ever to get this dialogue going.
So, we’ve concluded that talkability drives sales. But how do we get there? How do we get the dialogue going in the right direction? One key factor is that the story needs to be consistent through all channels and medias - earned as well as bought. That does not mean that the message needs to be identical - but the overall values of the brand need to be consistent. Be it on Facebook, a tv ad, your web page or the coffee cup your customers are handed while waiting in the lobby.
If you want things done properly - never do all of them yourself. We offer excellence across all disciplines through a web of partners and sister agencies within our group.
In the Mason Bower Group we have individual specialists such as Crosby (visual production, design), Number 10 (PR), Castle Bravo (digital innovation, technology and prototyping), deBroome (digital asset and content management). Some fine establishments we have collaborated with outside our own building are B-Reel, Brikk and Folke Film.
Since 2016 Graviz is a part of the newly founded Mason Bower Group. Located in Tomtebogatan (Gnome nest street) in central Stockholm, MBG is a hub for specialists in business strategy, technology and communication.
Some 50 people share the newly refurbished space in an old Salvation Army building. In what was once a place for worship and duty, we now cherish the opportunity to work tightly together. This brings us synergies, higher tempo and increased effectiveness. Today the group consists of six companies, from which we can mix and match to suit each individual project. We are all independently driven and each company is run by smart entrepreneurs. The group has recently set up a small shop in Luxembourg in order to cater for one of our biggest clients located there.
We help our clients to develop their business strategy and turn that strategy into successful communication. Our tools are strategy and creativity, and we believe in deleting the fearful gap between the two in order to find answers to our clients most challenging issues.
At the very top of our priorities is our staff. We believe that a transparent and equal workspace not only attracts new talent, but also helps in developing the skills and genius of the people working here.
Let’s make the world a little nicer and more respectful through communication that shows respect and love for its recipient. Unethical and disrespectfully run brands and businesses - look away!
We strive to be a coequal workplace and prefer to work with people who share our positive and humanistic values.
Transparency and openness is at the heart of our client dialogue - we address issues as soon as they are risen and we constantly work to help clients and staff grow through our open and efficient teamwork.
The agency was started in 2014, has been self sufficient ever since and consistent in reporting positive figures. We currently reside in Tomtebogatan in the Birkastan area in Stockholm. Today we are twelve people - five mujeres and seven hombres with experience from various previous agencies and brands like SEB, IKEA, Telia, Audi, Skandia and Electrolux. Org nr: 556974-6398.