Sóller in Mallorca is a tiny village with a small square, a butcher, a bar, a church – and once upon time an advertising agency. Starting his career here quickly made Kalle one of the top three art directors in the neighbourhood (fair to say, there were just two others).
Next stop Copenhagen. Working with the client IKEA Denmark and simultaneously overcoming the cultural transformation from cerveza to øl was important challenges.
A year later Kalle finally made it back to his hometown Stockholm. Since then he has worked (as freelancer and employee) for a number of agencies and brands. Awarded work range from a scented candle with the fragrance ”School toilet” to the world’s largest interactive sequencer. Client list includes IKEA, Aftonbladet, Atlas Copco, Rättviseförmedlingen, Unibet, hitta.se, Metro, etc.
Who manages the management? That would be our office manager Sofia. Being extremely exact and precise about everything she does - from the 30 minutes morning routine of filling in her eyebrows to the 30 seconds operation of refilling the office coffee maker - she is perfect for the job. She also has a deep interest in the media industry and just got her media production high school diploma. Hooray!
Born just south of the Polar Circle, Peter grew up playing basket ball, digging for records to keep him warm and chasing polar bears up and down the streets.
His interest in music resulted in not much (other than an unhealthy obsession with finding rare records), his basket ball playing made him the office expert in paper tossing and the successful polar bear chasing granted him a career in creative advertising.
After graduating from advertising school in the previous millennium (he is that old!) he has worked with some of the Nordic regions biggest brands as well as international clients like IKEA, Lee Jeans, SEB and more recently Atlas Copco. He has been nationally and internationally awarded for his work in design and advertising alike.
Being a restless soul Peter has moved away from his previous role as art director at agencies like Storåkers and McCann, and is now copywriter and partner at Graviz.
Growing up in what is most likely the smallest town in all of Sweden, Maria quickly learned to use the creative half of her brain to find stuff to do. Her ability to always look for possibilities and solutions has granted her a successful career in the borderland between communication, technology and creativity. She was even awarded ”Rookie of the year” in 2013. Maria! From Sweden’s smallest town!
Her natural born instinct and love for technology has made her a perfect match in collaborations with brands like HP, Storytel, Sigma and the digital fashion house Ivy Reve famous for it’s recent partnership with Google. It also secured her a role as a board member and advisor at Kodcentrum, an organisation supported by tech giants like Spotify and Microsoft and that introduces children to programming.
Maria is on a daily basis a part of Number 10, a PR agency and part of the Mason Bower Group, but joins Graviz on relevant projects.
CEO, communication strategy
+46 70 092 40 31
Growing up in Suecia as a Swedish Latino taught him the importance and joy of learning everything about different cultures, attitudes and beliefs.
His very modest dream - to make the world a better place by revolution - led him to believe in the strength of communication. After earning his degree in (It´s never dull in) Hull, he perfectly timed his move back to Stockholm during the economic recession of 2001. As there were no available openings within the communication/advertising/PR industry during theses years, he took a job in the finance industry as an fund analyst.
”What better way to move from the finance industry to communication than to start a record label?” he thought one sunny day in 2002. The label ”Creative Souls” paved the way for Rodrigo in to the PR industry where he landed a job as Creative Director at Sargasso Communication in 2006. In 2009 he was appointed Executive Creative Director at the Swedish Weber Shandwick office. Yay!
But was this the revolution he was aiming for? Not really. Working in PR and advertising he learned that communication was at its most effective when all the 7 P’s were taken into consideration. Not four, not five. All seven. With this in mind he founded YouMe Agency in 2010, which he led until 2015 when he and his partners left that and started this. Graviz.
He has worked with clients like P&G (YES + Pampers), Mercedes Benz, Audi, Twentieth century FOX, Campari, Aperol and Atlas Copco.
Let’s get right down to business - Ida’s 2016 campaign for Atlas Copco, featuring a 24-ton mining drill playing pool, was rewarded with two 75 Watt Awards.
Prior to Graviz Ida worked at other Swedish agencies and as freelancer with brands like Lego, Unionen and Wasa Bread.
She is severely addicted to pop culture and enjoys engaging in carefully selected music projects. Last year she finally got to drive a Dodge Charger on top of a frozen lake in Trentemøller’s music video River in Me https://www.youtube.com/watch?v=0KMLyQjI5mI
Consultant ( brand strategy)
+46 73 255 50 38
Some 18 years after christening their firstborn Philip ”Pip” Karlsson, the Karlsson’s sent him to London to earn a degree in International Business at The European Business School.
During his university years, commuting between Paris and London, Philip also did IR ranking of corporate web pages for Swedish financial consulting firm Halvarsson & Halvarsson.
He joined Graviz in 2015, before which he had also managed to squeeze in branding projects for Swedish Match and strategic development for production company NICE. How nice!
”I am fascinated by the possibilities of technology, and the use of big data, in order to build customer relations and benefits” he says while compiling yet another very ”big” list of Spotify data for the office sound system.
Johan’s journey has been one from a 56k modem to 1000 megabits. Born and raised in the countryside of Swedish region Dalarna, his path through life has followed in the steps of the internet revolution. Being a Hyper Island alumni, with six years of experience from the creative tech industry, he enjoys smart processes, strategic thinking, data analytics, clever use off technology and of course - Lego. His diverse experience comes from working in advertising agencies and digital production houses alike, and his work with global and local brands has led to several award winning projects for the likes of The Swedish Postal Service, Pause Ljud & Bild and Swebus.
Johan is on a daily basis a part of Castle Bravo, a digital innovation agency and part of the Mason Bower Group, but joins Graviz on relevant projects.
Consultant (communication strategy)
+46 72 326 86 88
It is the year of our lord 2016. After six countries and some fifteen years abroad, Emma feels it is time to bring her career back home to Sweden. She joins Graviz as a project manager in the late summer of the same year and has since played an important part managing projects for clients such as Atlas Copco, Guardian Glass and Bilprovningen.
During her exile Emma put her managing and communication skills to the test in the high-paced art gallery world of NYC and worked as a project leader for clients such as Esprit, MQ and Anthropologie at a production service company.
Since she comes from an art collecting family it doesn’t come as a surprise that she has a combined bachelor’s degree in media and communications as well as in art history.
Besides practicing her mediocre cooking skills (her words, not ours!) and overdosing on art art in her spare time, she’s constantly (our words, not hers!) thinking of new ideas and ways to up her game in the world of advertising.
+46 73 699 99 13
With an inner voice demanding her to bring some good to this world, Sofia earned a Social Worker’s degree and worked as such for three years. She then moved on to things even gooder - advertising.
She has now worked for some 15 years as account manager and digital producer at agencies like Acne, Storåkers, TBWA, Publicis and Scholz and Friends. Clients have included Coca-Cola, Eriksson, HP, Garnier, Telia, Media Markt, Flygbussarna, Bredbandsbolaget, Bryggmästarens, Skandia, Telenor, Fortum, Synsam, Atlas Copco, Guardian Glass.
She has proudly worked on award winning campaigns like ”50 cars or a bus” for Flygbussarna Airport Coaches, ”Long live vanity” for optician Synsam and ”Game Changing Precision” for Atlas Copco.
As most account managers she owns a dog named Olle, with which she likes to take long walks through the wild boar infested woods surrounding her Sörmland cottage.
Frederique has one long standing dream since moving to Scandinavia. Him being a passionate underwater hockey player with several world cup merits for Belgium, he wants to arrange the first underwater game held under the ice of a frozen lake on which a regular hockey game takes place. WOW!
On the more formal note his international career has meant regional and global roles in four countries working for amongst others AEG/Electrolux. Before switching sides, the most part of his career has a matter of fact been spent on the client side in big and complex organisations.
He says that he has ”always liked business, but loved the underestimated role marketing plays in it. Wants to change it and give marketing back the credit it deserves”. And we believe him!
Despite being two cm shorter than the average Swede and possessing the wingspan of a baby T.Rex, Oskar really loves basketball. Fortunately he has proven better suited for advertising.
In his tiny attic you can find some 40 awards from major ad competitions such as Cannes Lions, Guldägget and Webby Awards. Some of the brands Oskar has worked with (and will love forever) is Atlas Copco, Ume.net and Mercedes Benz. In addition to graduating with merit from Berghs School of Communication, Oskar will be spending the spend the rest of his life paying back 5 years worth of study loans from various universities.
He loves combining technology with marketing, just don’t ask him why the concept of teleportation scares him so.
Director Client Services, brand strategy
+46 705 660 660
During his last semester at Stockholm School of Economics, Hans found Advertising. So while all his classmates moved on to become assistant product managers and junior accountants, Hans joined a start-up ad agency as junior copywriter. The rest is Swedish advertising history.
40 years as a copywriter, agency leader, strategist. In short: he is a genuinely Mad Man with ten years in New York and the rest in Stockholm. Hans headed up agencies like Andersson Lembke/New York, Garbergs, Saatchi Stockholm before he teamed up with a few more to start Graviz.
On a personal level, his passions are things beginning with B: Ballet (as a spectator), Boats (sailing), Bikes (Harley), Bagels (sesame), and the Best (i.e. his family).