To launch a new glass with a very special surface coating, Guardian Clarity, to a very special target group: curators and museum directors. The challenge lies in the perception within the target group that ”glass is glass”.
The campaign focus is on how the undetectable Guardian Clarity glass is almost as amazing as the objects it protects. In spite of it being barely visible.
The goal was to make the target audience understand the importance of the right glass as a differentiation factor and to make them order a sample and create leads. The initiative reached and exceeded its targets within a couple of weeks .
To launch the new Simba S7 – a 24 ton premium drill rig with innovative technology on a market challenged by competitors with cheaper products of inferior quality.
In order to showcase the Simba’s reliability to perform with immense power and high precision, and how crucial millimeter precision is for a profitable business, we put her up to the ultimate test - the Butterfly Trick Shot.
The campaign went viral in the mining industry worldwide, became a hot topic on national TV in the mining nation Canada. Sales widely exceeded the goals set.
Blue Dragon offer a complete range of DIY sushi products. Unfortunately, the sushi loving Swedes still don’t make their own sushi at home often enough.
We based the campaign on the concept Hela Sverige Rullar (Get Sweden Rolling) that showcased how you can put pretty much anything you want in a maki. Sushi loving families could find inspiration, roll their own unique maki, share in social media, compete and win.
We ran the first wave of the campaign during 2016, with very good results. Sales were up significantly, when families & friends realized that it is simple and fun to roll your own.
We wanted property developers to realize the potential of Nacka Strand - a new 1500 apartments big neighborhood in an old office complex just outside Stockholm - in comparison to the very high m2 prices of the inner city.
In order to put pressure on developers, the strategy was to create a buzz within the public, the future tenants. The Midwinter Light-Up was an interactive music sequencer to lend light to the darkest night of the year - and to the new Nacka Strand apartment project.
The campaign created a huge interest within the public and selling the land rights to developers went much faster than expected. And at a higher cost per m2.
Atlas Copco Underground Rock Excavation – world leader in delivering premium solutions for mines and tunnel construction, is challenged by competitors with cheaper products of inferior quality.
Let’s remind our target group, and ourselves, why quality and clever solutions is worth paying for. To break rocks is hard, dangerous and expensive. In fact it is so difficult that it has become a metaphor for any great challenge – “To move mountains”. But to Atlas Copco it’s not just a saying, it’s a very concrete everyday mission.
As the main focus was employer branding and to build company culture globally, the campaign sparked a series of team strengthening initiatives and local spin off campaigns.