Aritco is a Swedish company that builds and sell lifts. To date, the main markets have been shops, malls and offices, but now they’re moving into the international market for home lifts.
With a bigger and more public target audience the brand needed a make-over, and the challenge was to see how the design can help build the brand.
We kept the logotype and some of the brand’s colours, but played with the typography to reflect what Aritco does. The new design will be implemented in 2019.