Swedes love sushi - but think it’s a bit complicated to make it at home. And Swedes have loved tacos for a long time - but start to think it’s become a bit of a boring routine with taco-Fridays…
That’s the backgrund when Blue Dragon launches Easy Sushi, sushi you make the simple taco-way.
The challenge is to encourage new thinking: combine the sushi tastes you love, with the social and easy way you make tacos.
When you’ve done something for a long time, it easily becomes a routine that’s not being questioned. That’s why we encourage people to break the taco habit!
Too early to tell - the campaign started on November 12.