Swedes love sushi - but think it’s a bit complicated to make it at home. And Swedes have loved tacos for a long time - but start to think it’s become a bit of a boring routine with taco-Fridays…
That’s the backgrund when Blue Dragon launches Easy Sushi, sushi you make the simple taco-way.
The challenge is to encourage new thinking: combine the sushi tastes you love, with the social and easy way you make tacos.
When you’ve done something for a long time, it easily becomes a routine that’s not being questioned. That’s why we encourage people to break the taco habit!
Too early to tell - the campaign started on November 12.
Guardian Glass is a leading manufacturer of window glass. The public generally lack knowledge in how the right window glass can help create the perfect indoors climate, regardless of outside temperature.
To prove to the Spanish market that window glass is an effective barrier to shut heat out but let light in, we built a glass house in one of the harshest places in Europe - The Gorafe Desert. We teamed up with architects and sustainability experts to create a beautiful, effective and welcoming home in the middle of the desert.
The overall reach has exceeded all expectations and the project has been covered in websites with a combined online readership of 1.36 billion monthly visitors.
Aritco is a Swedish company that builds and sell lifts. To date, the main markets have been shops, malls and offices, but now they’re moving into the international market for home lifts.
With a bigger and more public target audience the brand needed a make-over, and the challenge was to see how the design can help build the brand.
We kept the logotype and some of the brand’s colours, but played with the typography to reflect what Aritco does. The new design will be implemented in 2019.
Finnish energy company Neste produces a fossil-free diesel - made of 100% renewable feed stock. It's good for our climate and for Mother Earth, that's a given, but it’s equally good that you change from fossil diesel to Neste MY Renewable Diesel in just minutes. Just drop and drive, without modifying your engine, tanks or other equipment.
Our challenge is to make this known to Swedish companies and drivers.
Our solution focuses on how easy it is to do the right thing - to switch to fossil-free diesel. Research showed that many people and companies want to contribute to the official goal ”Fossil-free Sweden in 2045” - if they only knew how. We show how.
The campaign started in September 2018 so it’s too early to share results.
To launch the new Simba S7 – a 24 ton premium drill rig with innovative technology on a market challenged by competitors with cheaper products of inferior quality.
In order to showcase the Simba’s reliability to perform with immense power and high precision, and how crucial millimeter precision is for a profitable business, we put her up to the ultimate test - the Butterfly Trick Shot.
The campaign went viral in the mining industry worldwide, became a hot topic on national TV in the mining nation Canada. Sales widely exceeded the goals set and was awarded with 150W at the Swedish effectiveness award.
To launch a new glass with a very special surface coating, Guardian Clarity, to a very special target group: curators and museum directors. The challenge lies in the perception within the target group that ”glass is glass”.
The campaign focus is on how the undetectable Guardian Clarity glass is almost as amazing as the objects it protects. In spite of it being barely visible.
The goal was to make the target audience understand the importance of the right glass as a differentiation factor and to make them order a sample and create leads. The initiative reached and exceeded its targets within a couple of weeks .
Atlas Copcos nya gruvtruck MT65 bär 65 ton – 5 ton mer än tidigare generationer. På en marknad där lastkapacitet är helt avgörande ville Atlas Copco presentera den enorma påverkan av 5 ton. Det finns ett ögonblick när man nästan känner den enorma kraften av tung vikt – när den faller.
Välrenommerade musikproducenten Christoffer Berg som tidigare arbetat med Depeche Mode och Justin Timberlake fick i uppdrag att komponera ett musikstycke där crescendot sätts av ett massivt stenblock – släppt från ett brant stup i ett stenbrott. Bandet som spelar vid stenbrottets fot är ingen vanlig ensemble. Det är en självspelande orkester byggd och dedikerad för att spela sitt eget rekviem. Detta är The Crushing Crescendo.
With commodity prices hitting rock bottom, mines have to be more cost conscious than ever before. One of the biggest costs is ventilation and this for one main reason: diesel engines. As a result, the leading manufacturers of mining equipment started introducing battery driven machinery.
Atlas Copco launched a battery driven Scooptram during the CIM fair in Vancouver. Besides launching a product of which we knew competition would follow very soon, the challenge was to explain a benefit that wasn’t directly linked to the performance of the machine: cutting down the cost of ventilation.
Since the true product benefit is cost reduction somewhere else, we had to make people stop and think about actually how expensive a liter of air really is. After all, we breathe air all the time. It’s such a commodity we take it for granted and don’t even think about it.
Introducing: ”A deep breath” – the most expensive air in the world, brought to you in an easy to use canister so you too can enjoy this exclusive piece of nature! In order to make people understand how expensive one liter of air is, we needed to bring it to their doorstep in a playful matter. By bottling the air from deep down a Northern Swedish mine in the form of a spray, we made the link to perfumes or other exclusive items for which people normally are willing to pay a lot.
Our mission was to launch the automated jumbo drill Boomer S2 at the MINExpo fair in Las Vegas. The challenge is that there is a preconception that automated products in the mining and tunneling industry is not robust enough to handle hard work.
Again, we chose to treat the B2B communications as consumer advertising, to treat the professional buyers and decision makers as the “regular” emotional people they are. We wanted to demonstrate the robustness in a captivating way to create interest, and then follow up with online information and in-person meetings.
A strong influencer in the world of technology world is Lauri Vuohensilta hosting his own YouTube cannel Hydraulic Press Channel reaching 1.5 million viewers as he crushes different objects. We engaged Lauri to demonstrate the robustness of Boomer S2. The film we created together with Lauri was shown at the fair and then spread through Atlas Copco’s own channels and social media.
At the launch the campaign immediately became a global conversation piece, for the first time using an influencer to front a campaign in the mining industry. As Lauri’s YouTube channel reaches 1.5 million subscribers this was a great success – and there is more to come!
Atlas Copco Underground Rock Excavation – world leader in delivering premium solutions for mines and tunnel construction, is challenged by competitors with cheaper products of inferior quality.
Let’s remind our target group, and ourselves, why quality and clever solutions is worth paying for. To break rocks is hard, dangerous and expensive. In fact it is so difficult that it has become a metaphor for any great challenge – “To move mountains”. But to Atlas Copco it’s not just a saying, it’s a very concrete everyday mission.
As the main focus was employer branding and to build company culture globally, the campaign sparked a series of team strengthening initiatives and local spin off campaigns.
We wanted property developers to realize the potential of Nacka Strand - a new 1500 apartments big neighborhood in an old office complex just outside Stockholm - in comparison to the very high m2 prices of the inner city.
In order to put pressure on developers, the strategy was to create a buzz within the public, the future tenants. The Midwinter Light-Up was an interactive music sequencer to lend light to the darkest night of the year - and to the new Nacka Strand apartment project.
The campaign created a huge interest within the public and selling the land rights to developers went much faster than expected. And at a higher cost per m2.
Blue Dragon offer a complete range of DIY sushi products. Unfortunately, the sushi loving Swedes still don’t make their own sushi at home often enough.
We based the campaign on the concept Hela Sverige Rullar (Get Sweden Rolling) that showcased how you can put pretty much anything you want in a maki. Sushi loving families could find inspiration, roll their own unique maki, share in social media, compete and win.
Sales were up significantly, when families & friends realized that it is simple and fun to roll your own.