Blue Dragon offer a complete range of DIY sushi products. Unfortunately, the sushi loving Swedes still don’t make their own sushi at home often enough.
We based the campaign on the concept Hela Sverige Rullar (Get Sweden Rolling) that showcased how you can put pretty much anything you want in a maki. Sushi loving families could find inspiration, roll their own unique maki, share in social media, compete and win.
Sales were up significantly, when families & friends realized that it is simple and fun to roll your own.