Great ideas have always, will always, be contagious. They will make you smile, fall in love, cry, dance – they can bring mass destruction and they can bring beauty. They are hard to forget. And since you are here, yes, they can also bring fame and fortune.
So where to find them?
Actually, they’re always found in the same place. In the close proximity of a problem.
Great ideas, whether being technical innovations, new ways of artistic expression or simply the best advertising you’ve ever seen, are all born out of the same process:
1) choosing the right problem to solve
2) finding a new insight – a new angle of attack
3) mentally crashing problem and insight into each other will eventually give birth to the idea
4) execute the shit out of it using the right tools and the right activation plan will finally elevate the idea into greatness.
That’s the recipe. Now, let’s do it.