Atlas Copco Underground Rock Excavation – world leader in delivering premium solutions for mines and tunnel construction, is challenged by competitors with cheaper products of inferior quality.
Let’s remind our target group, and ourselves, why quality and clever solutions is worth paying for. To break rocks is hard, dangerous and expensive. In fact it is so difficult that it has become a metaphor for any great challenge – “To move mountains”. But to Atlas Copco it’s not just a saying, it’s a very concrete everyday mission.
As the main focus was employer branding and to build company culture globally, the campaign sparked a series of team strengthening initiatives and local spin off campaigns.