Sóller in Mallorca is a tiny village with a small square, a butcher, a bar, a church – and once upon time an advertising agency. Starting his career here quickly made Kalle one of the top three art directors in the neighbourhood (fair to say, there were just two others).
Next stop Copenhagen. Working with the client IKEA Denmark and simultaneously overcoming the cultural transformation from cerveza to øl was important challenges.
A year later Kalle finally made it back to his hometown Stockholm. Since then he has worked (as freelancer and employee) for a number of agencies and brands. Awarded work range from a scented candle with the fragrance ”School toilet” to the world’s largest interactive sequencer. Client list includes IKEA, Aftonbladet, Atlas Copco, Rättviseförmedlingen, Unibet, hitta.se, Metro, etc.
Born just south of the Polar Circle, Peter grew up playing basket ball, digging for records to keep him warm and chasing polar bears up and down the streets.
His interest in music resulted in not much (other than an unhealthy obsession with finding rare records), his basket ball playing made him the office expert in paper tossing and the successful polar bear chasing granted him a career in creative advertising.
After graduating from advertising school in the previous millennium (he is that old!) he has worked with some of the Nordic regions biggest brands as well as international clients like IKEA, Lee Jeans, SEB and more recently Atlas Copco. He has been nationally and internationally awarded for his work in design and advertising alike.
Being a restless soul Peter has moved away from his previous role as art director at agencies like Storåkers and McCann, and is now copywriter and partner at Graviz.
+46 73 638 04 31
CEO, communication strategy
+46 70 092 40 31
Growing up in Suecia as a Swedish Latino taught him the importance and joy of learning everything about different cultures, attitudes and beliefs.
His very modest dream - to make the world a better place by revolution - led him to believe in the strength of communication. After earning his degree in (It´s never dull in) Hull, he perfectly timed his move back to Stockholm during the economic recession of 2001. As there were no available openings within the communication/advertising/PR industry during theses years, he took a job in the finance industry as an fund analyst.
”What better way to move from the finance industry to communication than to start a record label?” he thought one sunny day in 2002. The label ”Creative Souls” paved the way for Rodrigo in to the PR industry where he landed a job as Creative Director at Sargasso Communication in 2006. In 2009 he was appointed Executive Creative Director at the Swedish Weber Shandwick office. Yay!
But was this the revolution he was aiming for? Not really. Working in PR and advertising he learned that communication was at its most effective when all the 7 P’s were taken into consideration. Not four, not five. All seven. With this in mind he founded YouMe Agency in 2010, which he led until 2015 when he and his partners left that and started this. Graviz.
He has worked with clients like P&G (YES + Pampers), Mercedes Benz, Audi, Twentieth century FOX, Campari, Aperol and Atlas Copco.
+46 73 255 50 38
Some 18 years after christening their firstborn Philip ”Pip” Karlsson, the Karlsson’s sent him to London to earn a degree in International Business at The European Business School.
During his university years, commuting between Paris and London, Philip also did IR ranking of corporate web pages for Swedish financial consulting firm Halvarsson & Halvarsson.
He joined Graviz in 2015, before which he had also managed to squeeze in branding projects for Swedish Match and strategic development for production company NICE. How nice!
”I am fascinated by the possibilities of technology, and the use of big data, in order to build customer relations and benefits” he says while compiling yet another very ”big” list of Spotify data for the office sound system.
Director Client Services, brand strategy
+46 705 660 660
During his last semester at Stockholm School of Economics, Hans found Advertising. So while all his classmates moved on to become assistant product managers and junior accountants, Hans joined a start-up ad agency as junior copywriter. The rest is Swedish advertising history.
40 years as a copywriter, agency leader, strategist. In short: he is a genuinely Mad Man with ten years in New York and the rest in Stockholm. Hans headed up agencies like Andersson Lembke/New York, Garbergs, Saatchi Stockholm before he teamed up with a few more to start Graviz.
On a personal level, his passions are things beginning with B: Ballet (as a spectator), Boats (sailing), Bikes (Harley), Bagels (sesame), and the Best (i.e. his family).
Frederique has one long standing dream since moving to Scandinavia. Him being a passionate underwater hockey player with several world cup merits for Belgium, he wants to arrange the first underwater game held under the ice of a frozen lake on which a regular hockey game takes place. WOW!
On the more formal note his international career has meant regional and global roles in four countries working for amongst others AEG/Electrolux. Before switching sides, the most part of his career has a matter of fact been spent on the client side in big and complex organisations.
He says that he has ”always liked business, but loved the underestimated role marketing plays in it. Wants to change it and give marketing back the credit it deserves”. And we believe him!
Johan’s journey has been one from a 56k modem to 1000 megabits. Born and raised in the countryside of Swedish region Dalarna, his path through life has followed in the steps of the internet revolution. Being a Hyper Island alumni, with six years of experience from the creative tech industry, he enjoys smart processes, strategic thinking, data analytics, clever use off technology and of course - Lego. His diverse experience comes from working in advertising agencies and digital production houses alike, and his work with global and local brands has led to several award winning projects for the likes of The Swedish Postal Service, Pause Ljud & Bild and Swebus.
Johan is on a daily basis a part of Castle Bravo, a digital innovation agency and part of the Mason Bower Group, but joins Graviz on relevant projects.